Jack Welch’s Pearls of Wisdom from the Willow Creek Leadership Summit
The interview with Jack Welch was the reason I signed up for the Leadership Summit. I overheard someone at the conference say that “Jack Welch is the greatest leader since the Pharohs”. Maybe that was intended as a hyperbole but it’s not totally crazy. Jack lead GE from a market capitalization of $15B to $440B and during that time over 40 of his top people went on to become CEO’s elsewhere. At one time 5 of the Dow 30 were run by former GE people.
The interview didn’t disappoint, Bill Hybels went right into some of Jack’s most central, and controversial ideas, candor and differentiation.
Jack said that candor is essential to leading an organization, it’s a huge time saver, and required for performance. When we sacrifice candor for “niceness” we end up having to to have lots of side meetings; “meetings to decide what we will say at the meeting, meetings after the meeting to figure out what the meeting meant, don’t do that, just say what you mean, how you feel.” Jack went on to talk about how many people feel that formal appraisal systems are useless, because we don’t tell people the truth. How do we expect people to perform better without honest feedback?
Appraisals are also core to Jack’s management philosophy. Every 6 months at GE he did formal appraisals of 100% of his management team. He then ranked them according to performance, from the best to the worst. The top 20% he rewarded lavishly, “You can’t give them too much”. The middle 70% got good rewards, “we need these folks to work hard, they are the backbone.” And the bottom 10%? They should be gone by the next review, either performance improved or off to another organization. This has always been a very controversial part of Jack’s management system; but he was unflinching in his defense of it. “Would you run a baseball team that didn’t appraise the player’s performance? Of course not, we need feedback in order to get better. Why wouldn’t we want to give people rigorous, honest feedback?” It’s not just the compensation that got concentrated on that top 20%. That’s where you should spend your time as a leader, mentoring and coaching those top 20%. You can’t spend any time with the bottom 10% (that’s why we want to move them out).
The biggest problem with this system, Welch says, is with those that are ranked 21% to 25%. “You have to emphasize that it’s just a snapshot, just a moment in time.” Encouraging them to work to be at a different point at the next review.
It strikes me that these two elements reinforce one another. If you maintain a culture of candor, you can do rigorous reviews without bruising feelings. If you do rigorous reviews, providing feedback that honestly helps people to improve, then people value the candor and realize that it’s worth the risk to not hide behind nice.
But the biggest shock of the interview, the comment that literally took my breath away came when Bill asked Jack what his biggest mistake was; Jack replied, “I moved too slowly.” When he first took over as CEO of GE, Jack introduced massive change. He decreed we will be #1, or #2 in every market we serve, or we will exit. He changed how they hired, promoted and paid people. He nearly had a revolt on his hands!
But in retrospect he feels that he moved too slowly. Quicker decisions lead to quicker feedback, so you can either reap the benefits (if you are right) or eliminate that option (if you are wrong). Making more decisions quicker means that you learn faster, develop confidence in your decisions and get results sooner. If you rigorously evaluate and stop things that aren’t working then moving faster is your best friend.
Hearing Jack Welch say these things himself, and explain himself, had such an impact. This wasn’t just words on a page, or ideas in a book, this was Jack Welch giving our pearls of wisdom and that is what keeps me coming back to the Leadership Summit. (By the way, they are already taking registrations for next year’s summit if you want to get on board.)
How can you be moving faster? Where do you need to live in more candor?
I spent Thursday and Friday of last week at the 
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