Business Changes, For Good or Ill

My College Computer
I’m of the first generation of college students who brought computers to college and when I started my first job I was the only one in my department who had a computer on my desk. In fact I was hired because I knew what to do with one! We had a fancy network too, it was called the sneaker net. Yep, if I wanted to move a file from one computer to another I copied it onto a floppy and walked it over there.
Now I carry a computer in my pocket that’s so advanced it can’t even compare with the power of that college computer; and I can reach the Internet from anywhere. I can drive down the freeway and listen music streamed over the Internet on a radio station created just for me (really, check out Pandora, it’s the bomb).
I’m a huge fan of technology and all that it enables us to do, I love being able to work from a park bench, or coffee shop if I want to, I love being able to have a great bookkeeper who lives in Austin, Tx, a writer in Springfield, IL, and clients across the country.
Still there are changes that technology has brought that are less charming. When I started in business we knew that in order to make a sale, in order to build a relationship, we had to go meet someone. Social Networking is great, email is very convenient, but I still believe that we do business with people we know and like. There’s nothing like the 3D, real-life, meatspace to push that relationship forward.
When I started in business we used overhead projectors and slides to make a presentation. They were a pain to make, and took a lot of time, so we only had a few. Now presentation software is so easy we end up with presentations with 40 slides and 100 words per slide. One of my favorite bosses would make us put our last slide up first, if he agreed with our conclusion he would tell us to sit down, he didn’t need to hear the rest of the presentation. If not, then he’d listen and see if he was convinced. With slides you had to think on your feet, rearrange things and respond to your audience. Presentation software seems to make everyone expect to sit and be entertained/informed, instead of participating in the presentation. This is a big reason that I only speak with a flip-chart today, no projector, no slides.
The business leaders I learned from were a cautious lot, they wanted facts and not opinions. They wanted to really understand something before approving it. Today that seems to be coming back into fashion. We went through a decade where almost anything sold, and half-baked ideas were the norm. But it seems that time has past, and the caution that I learned from my mentors is back in fashion again.
Yep, things have changed a lot in the last 20 years. I wonder what the next 20 have in store?
Brad Farris is a small business advisor with Anchor Advisors, Ltd. in Chicago, Il. Since 2001 Anchor Advisors has been helping creative professional firms to grow, by helping them clarify their purpose, get the most from their people, keep their eye on key performance measures, and implement consistent processes. Brad is also the author of The Business Owner’s Champion: 6 Practices to Build your Nerve and your Business.

[...] know there are times when you have to be there. Yesterday I lamented the ability of people who work behind a computer screen all day to build relationships, [...]
March 29th, 2010 at 8:19 AM